AI Insights · Timothy · January 2022
Top 5 Cryptocurrency Apps Performance in New Zealand Q4 2021
Crypto apps showed varied performance in New Zealand during Q4 2021, with notable trends in downloads and active users.
In the fourth quarter of 2021, the performance of the top five cryptocurrency apps in New Zealand presented a mix of trends in terms of downloads and active users. The data from Sensor Tower provides insights into how these apps fared on a unified platform, covering both iOS and Android.
Crypto.com - Buy Bitcoin, ETH saw a fluctuation in weekly downloads throughout the quarter, starting at 2.4K and peaking at 6.7K in the week of October 25. The app's weekly active users mirrored this trend, beginning at around 15.3K and steadily rising to reach approximately 25K by the end of December.
Binance: Buy Bitcoin & Crypto experienced an initial increase in weekly downloads, reaching a high of 5.3K in late October before gradually declining to 1.4K by the end of the year. Active users showed a similar pattern, starting at 24.9K and peaking at 35.9K in early November, then decreasing to 25.9K by the end of December.
Coinbase: Buy Bitcoin & Ether exhibited a steady uptick in weekly downloads, peaking at 3.7K in the week of October 25. Its active user base also saw a rise, starting at 7.2K and reaching a high of 11.3K in late October before stabilizing around 9.9K towards the end of the quarter.
MetaMask - Blockchain Wallet showed a consistent increase in weekly downloads, starting at 709 and peaking at 2.4K in late October, then slightly declining to 1.5K by the end of December. Active users followed a similar trend, rising from 4.3K to 8.5K by the end of the quarter.
Trust: Crypto & Bitcoin Wallet experienced varied weekly downloads, peaking at 2.5K in early November before dropping to 674 by the end of December. The app's active users showed growth from 17.4K at the start of the quarter to 21.7K by the end.
For more detailed insights and data on the performance of these apps, visit Sensor Tower.
